Crystal Ortiz Real Estate

BRAND IDENTITY

When Crystal reached out, she knew exactly what she didn’t want—cookie-cutter real estate branding that felt stiff, generic, and nothing like her. As a Long Beach local with a bold personality and a deep love for the lifestyle she helps her clients build, her goal was to create a brand that felt fun, authentic, and unmistakably her.

Together, we developed a retro surf–inspired identity that balances personality with professionalism. From the custom logo and playful stamp elements to the sun-washed color palette and bold typography, every detail was designed to reflect Crystal’s confident, no-fluff approach to real estate—helping people feel supported while navigating one of the biggest decisions of their lives.

The final brand system gives Crystal a flexible, standout identity she can use across marketing, social, and digital products—positioning her as a trusted local expert with a brand that feels just as good as the Long Beach life she represents.

Read her final thoughts after the images. :)