Karina F. Daves,
RE-BRAND, WEBSITE, & SOCIAL TEMPLATES
Karina came to me looking to bring more clarity, warmth, and cohesion to her online presence as a marriage and relationship coach. Her work holds deeply personal and often heavy conversations—infidelity, disconnection, faith, and restoration—and she needed a brand and website experience that could hold that emotional weight while still feeling hopeful, safe, and welcoming.
Together, we refined her brand visuals and website structure to better reflect the heart of her work. We created a soft yet bold visual system using hand-drawn line art, custom badges, and a grounded, healing color palette to visually support her messaging. We also helped translate her coaching framework, speaking work, testimonials, and case studies into a clear, story-driven website experience that allows visitors to feel seen, understood, and gently guided toward healing.
The result is a brand and website that feels like home—emotionally supportive, faith-centered, and strong enough to hold real transformation—while clearly communicating Karina’s expertise and the life-changing impact of her work.
