Rik’s Hippy Shop

brand foundations

Erika came to me looking to rebrand her silversmith shop because she wasn't vibing with her current brand and a lot has changed in her life to help her find who she is and how she wants to express herself and she wanted her business to reflect that. To the right is the mood board. Below you’ll see the first and second concepts, follow by third final approved designs in the brand book and final mockups. She really wanted to work the sun into the letter P, she felt like that would be unique and help her stand out, so we played around with it until we landed on a style that she was stoked about.