DÓTTIR | A Ritual of Resilience

BRAND IDENTITY

Overview:
DÓTTIR is a collagen and caffeine performance beverage inspired by Iceland’s raw strength and clean purity. Founded by elite athletes, the brand was built to redefine what strength looks like: resilient, intentional, and radiant from within.

The Project:
I partnered with the DÓTTIR team to craft a complete brand identity and visual system that reflects their purpose: empowering women to fuel with intention and rise with resilience. The project included brand strategy, visual identity, packaging and can design, flavor systems, typography, and a full brand guidelines suite designed for scalability across digital, retail, and experiential touchpoints.

The Solution:
The final identity captures the balance between strength and elegance, blending bold Icelandic influence with modern minimalism. From the glacial textures etched into the can to the clean typography and bright palette, every detail was designed to feel powerful, intentional, and distinctly DÓTTIR. The result is more than a drink, it’s a ritual of resilience and a movement built on purpose.