Luna & Marie

BRAND IDENTITY

Luna & Marie came to life as a hand-poured candle brand blending cozy comfort with playful, soulful charm. The goal of this project was to refine her existing visual identity and brand story to reflect her mission of creating clean, intentional candles that bring warmth and personality into everyday spaces.

Through a balance of witchy whimsy and grounded design, I built a brand system that feels as magical as it is approachable. From the earthy-meets-enchanted color palette to the hand-drawn candle illustrations, every element was crafted to mirror the care poured into each candle. The result? A brand that feels both elevated and fun, ready to glow through every season. 🌙✨