The Toasty Tap
BRAND IDENTITY | WEBSITE | COPYWRITING & SEO
When The Toasty Tap first reached out, the client had a logo she loved, featuring her retro-inspired trailer, but felt her DIY website didn’t reflect the vibrant personality or high-quality services her mobile bar + photo booth business delivered. The existing site was simple, lacking both visual storytelling and a clear path for guests to inquire or book. It had the basics, but not the bold, fun, and engaging vibe she envisioned.
We began with in-depth brand strategy to uncover her brand voice, ideal audience, and core messaging. With this foundation in place, we expanded her visual identity, keeping the charm of her existing logo while building out a full suite of supporting brand assets. This included a versatile logo suite, an extended color palette, a custom typography system that reinforced the retro-but-feminine vibe, and hand-drawn illustrations and patterns to add texture, warmth, and personality throughout.
With the refreshed brand toolkit ready, we reimagined her entire website, infusing it with storytelling, purposeful design, clear service breakdowns, and strategic calls-to-action that guide visitors from curiosity to booking. We also infused SEO-rich copy across the site and implemented backend SEO practices to boost visibility across Southern California and beyond.
The final result? A brand and website that feels like her: vibrant, inviting, and full of personality. Scroll through the images and find out what she had to say at the bottom. :)
“I love everything about this. It absolutely resonates with what I’ve been thinking about for branding—it's my description, come to life. And I loooooove the aesthetics for the website, it is exactly what I am looking for. It's gorgeous! It is such eye candy and it makes my heart so happy!”